Division of University Relations
Who We Are
Formerly known as Marketing & Communications (MarComm), the Division of University Relations at the ֳ delivers strategic and insightful solutions that enhance the ֳ’s image and reputation—at home and around the world.
Mission
We speak with a unified, authentic and resonant voice to strategically advance the University’s brand
What We Do
University Relations partners with ֳ’s schools, units and groups to raise awareness, engage audiences and share the University’s stories across earned, owned, paid and shared media. We leverage strategy, data and insight to transform ideas into meaningful and measurable marketing and communications solutions.
Brand management
Cultivate reliability & delight
We maintain andgrowthe University’s brandand identityecosystem, providing guidance and resources for each and every member of the ֳ community to “live the brand”and improve their customer experiencesin harmony and coherence.
پ:
- Naming & positioning
- Personality & voice
- Identity systems& assets
- Brand tools & resources
Marketing strategy and insight
Transform good ideas into memorable & engaging experiences
We deliver integrated, results-driven solutions that highlight accomplishments, engage audiences and enhance the University’s reputation.
پ:
- Strategy & planning
- User experience
- Campaign management
- Data & analytics
Media relations & internal communications
Celebrate our University’s accomplishments, at home and around the world
Our team of journalists, writers and communicators strives to ensure our University’s successes—and experts—are visible on a global stage.
پ:
- Story development& pitching
- Media training
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- Public relations
Check out our work:
Creative
Visual storytelling. Emotional impact.
Our team of designers, photographers and videographers puts a face—and voice—to University marketing efforts that support our strategic vision and priorities.
پ:
- Visual style &imagery
- Design & art direction
- Video & multimedia production
Digital
Leverage technology with user experience
پ:
- Web development & support
- User experience & analytics
- Digital asset management
Social media
A strategy-first approach toward social engagement
Our social media experts take your messages beyond likes, shares and comments. They extend the reach of our brand and message, and foster meaningful relationships and exchanges with our audiences.
پ:
- User engagement
- Social strategy
- Message optimization
Visit our main ֳ social channels:
Strategic Publications
Storytelling and collateral with impact.
We manage and produce high-level marketing and communications materials, including digital and print editions ofֳ Magazine.
Expertise:
- Editing and design
- Print production
- Writing style
Analytics
Advanced insights for data-driven decisions
Using heightened analytics tools like GA4 allows our team to understand our audiences better while optimizing marketing campaigns and improving user experiences.
پ:
- Set up and configure analytics for tracking and measurement
- Reports and dashboards for key metrics and performance tracking
- Insights and recommendations for improved conversions based on data performances